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| | The 70 million baby boomers are more digitally savvy than ever, thanks to the COVID-19 pandemic. They still trust their doctors but are also researching and rating providers. They'll use digital health tools if the benefits are clear.
In The Boomers Turn to Digital Health Report, Insider Intelligence presents how boomers have shifted their digital health behaviors and how healthcare providers, insurers, and marketers need to adjust their approach to boomers now that they use more digital technology than ever. | In full, this exclusive report: | | |
| 1 | Examines how the coronavirus pandemic has affected baby boomers | | 2 | Discusses which digital habits have changed among boomers due to the pandemic | | 3 | Identifies how insurers, providers and marketers can meet baby boomers where they are |
Get all of these insights and more when you purchase The Boomers Turn to Digital Health report for $995. | | |
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