Baby boomers were hit hard by the pandemic. Adults over 65 succumbed to the coronavirus in greater numbers than any other age group. Boomers were forced to confront their own mortality, and many chose to up their use of digital devices and services. Staying connected to family and friends is still the priority, but so is maintaining independence—and that means maintaining their own health.
Boomers are connecting more than ever before. Sales of digital technology among adults over age 50 increased in the last two years with smartphones, smart TVs, and laptops the most popular even among adults over 70. They're staying connected with daily texts, calls, and emails and weekly or monthly video chats. They're also visiting health sites for information, researching products and providers, and using mobile health apps and other tools.
As the boomer population ages, providers and insurers need to make digital improvements in the way they reach boomers. By 2030, all boomers will be 65 or older and most will be on Medicare. Annual acute care costs alone are estimated to be around $259.8 billion, according to...
 | Report Preview  * This chart and data were pulled from Boomers Turn to Digital Health by Insider Intelligence. Purchase the report below for $995 for immediate access. | | | Baby boomers were hit hard by the pandemic. Adults over 65 succumbed to the coronavirus in greater numbers than any other age group. Boomers were forced to confront their own mortality, and many chose to up their use of digital devices and services. Staying connected to family and friends is still the priority, but so is maintaining independence—and that means maintaining their own health.
Boomers are connecting more than ever before. Sales of digital technology among adults over age 50 increased in the last two years with smartphones, smart TVs, and laptops the most popular even among adults over 70. They're staying connected with daily texts, calls, and emails and weekly or monthly video chats. They're also visiting health sites for information, researching products and providers, and using mobile health apps and other tools.
As the boomer population ages, providers and insurers need to make digital improvements in the way they reach boomers. By 2030, all boomers will be 65 or older and most will be on Medicare. Annual acute care costs alone are estimated to be around $259.8 billion, according to... | | | Other Related Reports |  The COVID-19 pandemic made telehealth the only means for most patients and caregivers to see or consult a healthcare provider for the majority of 2020... ACCESS FULL REPORT |  Consumer expectations for swift, available, transparent, and personalized healthcare services are reshaping how individuals access care and engage with their providers... ACCESS FULL REPORT | | |  To learn more about Insider Intelligence and our Health coverage, click below and fill out the form, and a member of our team will be in touch with you. | | | | |
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