Younger consumers in the UK continue to drive the digital conversation, but older age groups did some catching up during the pandemic

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New Report!
 

UK Digital Habits by Generation

How Different Age Groups Behave and How to Reach Them

 
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The pandemic brought older and younger generations closer together in terms of their "digitalness." However, there are still some sizable gaps in digital behavior. Understanding the differences in these behaviors can help marketers better execute their digital campaigns.

In full, this exclusive report:
 

1

Identifies how digital each generation is in the UK

2

Examines how different attitudes across cohorts affect digital behaviors

3

Discusses how this informs the ways brands should go about reaching their target markets
 
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