Rethink Your Data Approach to Measure What Matters

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How to identify short-, medium-, and long-term goals |
Insider Intelligence | eMarketer
Hi,

Customers want a seamless, unified experience across all interactions with a brand. To deliver that, organizations need a clear measurement centered around shared goals.

While there is no one-size-fits-all measurement framework, it's imperative to identify short-, medium-, and long-term plans to develop a framework that can evolve over time.

Register for "Measuring What Matters: 2022 Customer Experience Imperatives," presented by Merkle, and learn how to:

  • Unify metrics across departments to achieve a common goal
  • Measure progress toward a goal through theories of change
  • Identify the activities needed to produce a positive business impact
  • Plus! An example of how a measurement framework can be at odds with intended results
Reserve my seat →
Please reserve your seat today. Space is limited. This webinar will take place on Wednesday, March 23 at 11am ET / 8am PT.

This Tech-Talk Webinar is sponsored content by Merkle.
Insider Intelligence

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