Why advertisers are optimistic in 2022 |
| |  | | | Hi,
Retail media is just beginning to realize its considerable potential. We expect US retail media ad spend to rise 31.4% this year to $41.37 billion, and it's easy to understand why.
As the shift to ecommerce squeezes profits, high-margin digital ad revenue is becoming very attractive to retailers.
We invite you to download a complimentary copy of eMarketer's Roundup "Retail Media Networks," a collection of the latest data and insights we compiled specifically for marketers. In this Roundup, you will learn:
- Why 2022 is the year for retail media networks, which brands are leading the way, and how
- Which ad attributes are most effective in retail media marketing
- What Best Buy's new in-house media company means for the future of marketing
- Gopuff's plan to launch its own enhanced self-service advertising platform—and whether others will follow suit
This eMarketer Roundup is made possible by LiveRamp. | | | | | |
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